The Purple Affair is The James M. Dixon Foundation’s premier fundraising and major social event where advocates, caregivers, leaders, and organizations are honored. Its goal is to raise public awareness and corporate and individual donations to support the finding of a cure for Alzheimer’s disease and related dementias (ADRD), support those living with the disease and their caregivers, and provide scholarships for students studying geriatrics, brain health, or neurology. Hosted by a diverse group of local businesses, corporations, and individuals, it involves celebrities, civic leaders, volunteers, and others who support The James M. Dixon Foundation's mission.